Simply Merino — Australian Merino Wool for Adults, Babies & Kids

Jump into spring with

Australian Merino Wool

SHOP SPRING

Shop Merino Wool

Quick view

Swimsuit

51 total reviews

$165.00

+ 9

Quick view

Swim Adjustable Top

1 total reviews

$98.00

+ 4

New Product

Quick view

Swim Top

39 total reviews

$98.00

+ 7

Quick view

Swim Bottoms

9 total reviews

$62.00

+ 8

Quick view

Men's Fit Basic T-shirt

27 total reviews

$118.00

+ 5

Bralette | Claire is wearing size XSmall

Quick view

Bralette

197 total reviews

$70.00

+ 13

Quick view

Supportive Crop

45 total reviews

$98.00

+ 3

Quick view

Bike Shorts 6"

24 total reviews

$93.00

+ 3

Pocket Bike Shorts | Esther is wearing size Medium, height is 5.5"

Quick view

Pocket Bike Shorts

30 total reviews

$98.00

$98.00 ~~$0.00~~

Waffle Tank | Stela is wearing size XSmall, height 5.7"

Waffle Tank | Mickey is wearing size Small, height 5.7"

Quick view

Waffle Undershirt/Tank

61 total reviews

$75.00

+ 3

Rib Tank Forest | Norah is wearing size Large, height 5.6"

Quick view

Rib Tank

8 total reviews

$75.00

Undershirt | Norah is wearing size Medium, height 5.6"

Undershirt | Model is wearing size Small, height 5.7"

Quick view

Undershirt/Tank

146 total reviews

$75.00

+ 10

Fitted T | Claire is wearing size XSmall, height 5.5"

Fitted T | Stela is wearing size XSmall, height 5.7"

Quick view

Fitted T-Shirt

45 total reviews

$108.00

+ 8

Cropped Leggings | Norah is wearing size Large, height is 5.6"

Quick view

Cropped Thermal Leggings

10 total reviews

$115.00

Quick view

High Waisted Underwear

169 total reviews

$49.00

+ 11

Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8

Quick view

Girls Swimsuit

5 total reviews

$95.00

+ 1

Quick view

Undershirt/Tank

146 total reviews

$75.00

+ 10

Quick view

Kids Undershirt

9 total reviews

$45.00

+ 1

Quick view

Neck Scarf

20 total reviews

$42.00

+ 1

Quick view

Beanie

71 total reviews

From $26.00

+ 13

Quick view

Cropped Thermal Leggings

10 total reviews

$115.00

Quick view

Kids Thermal Top

114 total reviews

$48.00

$48.00 ~~$48.00~~

+ 10

Quick view

Kids Thermal Bottoms

105 total reviews

$46.00

+ 10

Quick view

Big Kids Thermal Top

29 total reviews

$53.00

+ 9

Quick view

Big Kids Thermal Bottoms

16 total reviews

$51.00

+ 9

Quick view

Waffle Top

92 total reviews

$135.00

+ 5

Quick view

Waffle Undershirt/Tank

61 total reviews

$75.00

+ 3

Child in a dark merino wool long-sleeve shirt and pants standing in a field with trees in the background.

Child wearing a green merino wool long sleeve top and bottoms standing in a natural setting

Quick view

Interlock Kids Thermal Top

13 total reviews

$48.00

$48.00 ~~$0.00~~

Quick view

Interlock Kids Thermal Bottoms

4 total reviews

$46.00

$46.00 ~~$0.00~~

Quick view

Turtleneck

106 total reviews

$120.00

+ 8

Crew Dress | Hanna is wearing size Medium, height 5.3"

Quick view

Crew Dress

7 total reviews

$160.00

+ 2

Quick view

Zero-Waste Scrunchies

27 total reviews

$7.00

+ 4

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit

Babies + Kids

Men's Fit

Accessories

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!

Adriana

The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!

Jesse

Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!

Rebecca

This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.

Lisa

I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!

Kyra

Blog Posts

Wool Inspiration

View all

Wool Science

April 29, 2026

Why You Should Wear Wool in the Summer

When most people think of wool, they think of winter. Snow. Sweaters. Cold weather layers. But Merino wool is one...

How Merino Wool Reduces Microplastic Pollution

Sustainability

April 22, 2026

How Merino Wool Reduces Microplastic Pollution

On Earth Day and every day, we celebrate the earth with clothing that is better for people and the planet....

Behind the Scenes

March 21, 2026

Why I Made Merino Wool Swimwear

Swimwear is almost always made from 100% synthetic fabrics. Polyester, nylon, elastane, are just the norm. But long before plastics...

See what we're up to

Country/region

Shop Merino Wool

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Why We Choose Merino

What Our Customers Are Saying

Wool Inspiration

follow us @simplymerino