Our Story

FAMILY OWNED & OPERATED

This is Us

We are the family behind Simply Merino. We design and make everything in Vancouver, Canada. We feel incredibly lucky to live so close to our manufacturer, allowing us to be personally involved in every stage of creation.


Our range is intentionally simple—we let the natural qualities of Merino wool speak for themselves. We thoughtfully design each product to be an essential part of any wardrobe, focusing on versatility, comfort, and timeless style.

Thank you so much for visiting Simply Merino.

— Shannon, Alex, Jack & Ruby

Behind the Seams

Our Story, In Motion

Watch how our values shape every stitch, from sourcing to your doorstep.

From nature, with care

Why we do what we do

Our mission is to produce well-made, beautiful, and functional garments crafted exclusively from Australian Merino wool. We've chosen this remarkable natural fiber not only for its unparalleled combination of softness, temperature regulation, and durability, but it's also naturally renewable, biodegradable, and doesn't release harmful microplastics when washed.

We believe these thoughtful choices make a real difference—both for the environment and for the quality of garments your family will enjoy for years.

Why Merino Wool

MAKING EVERY SCRAP COUNT

Our Commitment to Sustainability

We recognize that the fashion industry has a significant impact on the environment, and that overconsumption is a major issue. That’s why we encourage our customers to buy less—but better. Quality over quantity has always been at the heart of what we do.

We’re constantly learning and evolving in our journey toward becoming a more sustainable company. One of the biggest lessons we’ve learned is just how much fabric waste the apparel industry produces. This is why we keep all of our fabric scraps from our production.

We’re excited to repurpose our leftover Merino wool into new, thoughtful products. We are currently recycling all of our scraps. Our goal is to become a completely waste-free brand—eliminating plastic in our packaging and ensuring that none of our fabric ends up in a landfill.

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