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Spring Summer 2025
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YOUR FAVOURITES

Back in Stock
Restocked essentials for the whole family
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Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit
Women's Fit
Men's Fit
Men's Fit
Babies + Kids
Babies + Kids
Accessories
Accessories
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

Shop Our Essentials

Boxy T-Shirt | Norah is wearing size Large, height 5.6" Boxy T-Shirt | Katrina is wearing size Medium, height 5.9"
Boxy T-shirt
$105.00
$105.00
+ 3
Girls Underwear | Model is wearing size 7/8 & she is 8 yrs old. Girls Underwear
Girls Underwear
$25.00
$25.00
+ 3
Kids Swimsuit | Oceane is 4yrs old & wearing size 3/4 Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8
Girls Swimsuit
$95.00
$95.00
+ 2
Bike Shorts 6"| Esther is wearing size Medium, height is 5.5" Bike Shorts 6"| Sybil is wearing size 3XL, height is 5.6"
Bike Shorts 6"
$93.00
$93.00
+ 5
Swim Top | Katrina is wearing size Medium, height 5.9" Swim Top | Esther is wearing size Small, height 5.5"
Swim Top
$98.00
$98.00
+ 4
Swim Top | Esther is wearing size Small, height 5.5" Swim Bottoms | Katrina is wearing size Medium, height is 5.9"
Swim Bottoms
$60.00
$60.00
+ 4
Wide Leg Lounge Pant Wide Leg Lounge Pant
Wide Leg Lounge Pant

$195.00
$195.00
Side Slit Lounge Top Side Slit Lounge Top
Side Slit Lounge Top

$184.00
$184.00 $174.00
Waffle Dress Waffle Dress
Waffle Dress

$180.00
$180.00
Waffle Undershirt/Tank Waffle Undershirt/Tank
Waffle Undershirt/Tank

$68.00
$68.00
+ 2
Balaclava Balaclava
Balaclava

$40.00
$40.00
+ 5
Baby Thermal Top Baby Thermal Top
Baby Thermal Top

$35.00
$35.00
+ 8
Pocket Leggings Pocket Leggings
Pocket Leggings

$145.00
$145.00
Swim Top | Katrina is wearing size Medium, height 5.9" Swim Top | Esther is wearing size Small, height 5.5"
Swim Top
$98.00
$98.00
+ 4
Swim Top | Esther is wearing size Small, height 5.5" Swim Bottoms | Katrina is wearing size Medium, height is 5.9"
Swim Bottoms
$60.00
$60.00
+ 4
Swimsuit Swimsuit | Katrina is wearing size Medium, height is 5.9"
Swimsuit

$160.00
$160.00
+ 10
Dress | Esther is wearing size Medium, height 5.5" Dress | Sybil is wearing size 2XLarge, height 5.6"
Dress

$140.00
$140.00
+ 7
Skirt | Katrina is wearing size Medium, height is 5.9" Skirt | Esther is wearing size Medium, height is 5.5"
Mid Length Skirt

$125.00
$125.00
+ 6
Boxy T-Shirt | Norah is wearing size Large, height 5.6" Boxy T-Shirt | Katrina is wearing size Medium, height 5.9"
Boxy T-shirt
$105.00
$105.00
+ 3
Kids T-Shirt Kids T-Shirt
Kids T-Shirt

$38.00
$38.00
+ 4
Kids Swimsuit | Oceane is 4yrs old & wearing size 3/4 Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8
Girls Swimsuit
$95.00
$95.00
+ 2
Kids Shorts | Oceane is wearing size 4T and is 4yrs old. Kids Shorts | Model is wearing size 7/ and is 7yrs old.
Kids Shorts

$35.00
$35.00
+ 2
Relaxed Tank Top Relaxed Tank Top
Relaxed Tank Top

$68.00
$68.00
+ 5
Bike Shorts 8" Bike Shorts 8"| Katrina is wearing size Medium, height is 5.9"
Bike Shorts 8"

$95.00
$95.00
+ 9
Bike Shorts 6"| Esther is wearing size Medium, height is 5.5" Bike Shorts 6"| Sybil is wearing size 3XL, height is 5.6"
Bike Shorts 6"
$93.00
$93.00
+ 5
Bralette Bralette
Bralette

$68.00
$68.00
+ 8
Girls Underwear | Model is wearing size 7/8 & she is 8 yrs old. Girls Underwear
Girls Underwear
$25.00
$25.00
+ 3
Men's Fit Basic T-shirt Men's Fit Basic T-shirt
Men's Fit Basic T-shirt

$119.00
$119.00
+ 7
High Waisted Underwear High Waisted Underwear
High Waisted Underwear

$49.00
$49.00
+ 10
Hipster Underwear Hipster Underwear
Hipster Underwear

$47.00
$47.00
+ 10
Thong Underwear Thong Underwear
Thong Underwear

$45.00
$45.00
+ 10
Dad Hat Dad Hat
Dad Hat
$49.00
$49.00
Pocket Leggings Pocket Leggings
Pocket Leggings

$145.00
$145.00
High Waisted Underwear High Waisted Underwear
High Waisted Underwear

$49.00
$49.00
+ 10
Thermal Leggings Thermal Leggings
Thermal Leggings

$120.00
$120.00
+ 2
Bralette Bralette
Bralette

$68.00
$68.00
+ 8
Undershirt/Tank Undershirt/Tank
Undershirt/Tank

$65.00
$65.00
+ 8
Kids Thermal Top Kids Thermal Top
Kids Thermal Top

$48.00
$48.00
+ 11
Kids Thermal Bottoms Kids Thermal Bottoms
Kids Thermal Bottoms

$46.00
$46.00
+ 12
Long Sleeve Top With Thumbholes Long Sleeve Top With Thumbholes
Long Sleeve Top With Thumbholes

$115.00
$115.00
+ 8
Turtleneck Turtleneck
Turtleneck

$118.00
$118.00
+ 10
Waffle Top Waffle Top
Waffle Top

$135.00
$135.00
+ 3
Wide Leg Lounge Pant Wide Leg Lounge Pant
Wide Leg Lounge Pant

$195.00
$195.00
Long Crop Top Long Crop Top
Long Crop Top

$62.00
$62.00
+ 8
Crop Top Crop Top
Crop Top

$55.00
$55.00
+ 11
Fitted T-Shirt Fitted T-Shirt
Fitted T-Shirt

$108.00
$108.00
+ 5
Beanie Beanie
Beanie

From $26.00
From $26.00
+ 16

ABOUT US

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!
Adriana
The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!
Jesse
Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!
Rebecca
This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.
Lisa
I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!
Kyra

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